Sara Williams plays a key role in shaping successful tour campaigns, providing expertise in marketing, ticketing, partnerships, branding and media. Since joining WME’s Music Marketing team in 2019, she has led strategic efforts for a range of notable clients, including Luke Combs, Duran Duran, Zach Bryan, Puscifer, Kane Brown, Jason Isbell and the 400 Unit, Coheed and Cambria, Weezer, Amos Lee and more. Before joining WME, Williams led the marketing department at AEG Presents Rocky Mountains in Denver and started her career in radio marketing and promotions. She is an alumna of the University of Colorado, Boulder.